Who Owns GamerSupps Company? Ownership Explained: Founders, Current Owners, and Brand History

Wondering who owns GamerSupps company? The answer is content creator Jonathan Schlatt, better known as Jschlatt, who took majority ownership of the brand back in May 2022.

Fast forward to April 2025, and YouTuber-streamer SMii7Y entered the picture as both an investor and equity partner. Outside of these two names, the company intentionally keeps the rest of its ownership details out of public view.

Who Owns GamerSupps Company Today? Current Ownership Breakdown

Jschlatt sits at the top as the majority shareholder of GamerSupps. His controlling position dates back to May 2022, the moment he moved from being a sponsored ambassador to officially owning the company.

SMii7Y, whose legal name is James McVinnie, came aboard as an equity partner in April 2025. He isn't just a face for the brand. He carries a genuine financial position in the business.

Now for the honest part: the precise ownership splits have never been made public. You'll find figures floating around online suggesting Jschlatt owns somewhere between 70% and 80%, but GamerSupps itself has never validated those numbers.

The company has openly said it would rather let its creator partners represent the brand publicly than push out formal corporate statements. That approach is intentional, not accidental.

Here's what's actually verified:

• Jschlatt = majority stakeholder (since May 2022)
• SMii7Y = equity partner and investor (since April 2025)
• Additional creators participate in different ways, though specific names and shares stay private
• GamerSupps remains a private company — no public records or filings available

Table 1: GamerSupps Current Ownership — Confirmed vs. Unconfirmed

Person	Role	Status	Year
Jschlatt (Jonathan Schlatt)	Majority Owner	Confirmed	2022
SMii7Y (James McVinnie)	Equity Partner / Investor	Confirmed	2025
Other creator partners	Possible minority stakeholders	Not publicly confirmed	Ongoing
Original founders (Frayman, Morrison, Garvey)	No longer owners	Confirmed (sold in 2022)	—

Who Is Jschlatt and What's His Path to Owning GamerSupps?

Jonathan Schlatt, known online as Jschlatt, is an American YouTuber, streamer, and podcaster whose content journey kicked off in 2013. He operates several YouTube channels including jschlattLIVE and has cultivated a loyal audience across gaming and commentary niches.

His ties to GamerSupps didn't begin with ownership though. Initially, he was just a brand ambassador, one among many gaming personalities the company partnered with for promotional reasons. Everything shifted in May 2022.

The announcement of the acquisition arrived through a brief tweet: "Schlatt is sponsored by and now owns GamerSupps." Short. Low-key. Easy to scroll past as just another sponsored mention. But it was the real deal.

What drove the deal? The company had been facing reputation challenges before Jschlatt arrived. There were documented complaints around unpaid work, most prominently from a designer who goes by IceRocker.

She publicly stated that GamerSupps had used her marketing visuals and digital mockups without ever paying her.

Other contributors echoed similar grievances. The brand's standing within the gaming world was taking a hit.

In that climate, Jschlatt's purchase wasn't just a business move. It was effectively a reset. He inherited a brand that needed both fresh leadership and serious work to rebuild trust.

Gaming creators who launch businesses like this typically bring strong personal brand equity into the deal, often anchored more in their content platform than in conventional business holdings a dynamic data from Forbes on the 2024 Top Creators list highlights, with the influencer economy now valued at roughly $250 billion and creators increasingly translating audience trust into ownership of consumer product lines.

SMii7Y Steps Up as GamerSupps Equity Partner in 2025

SMii7Y's relationship with GamerSupps stretches back well before his ownership stake. By the company's own account, his sponsored content and product collaborations had generated over eight figures in revenue, including his signature "Good" lineup which featured an energy supplement mix, a soup, and instant noodles.

In April 2025, the partnership became official: SMii7Y signed on as both investor and equity partner. That distinction carries weight. He's no longer simply an ambassador with a promo code. He owns a piece of the company.

His personal take on the move was plain: he described GamerSupps as a company that truly knows how to collaborate with creators, and explained that he wanted to back something financially that he already stood behind, not just lend his name to it.

What does this mean going forward? Expect additional SMii7Y branded products, more joint content drops, and notably, GamerSupps revealed it's stepping into the canned energy drink space. That's a major pivot.

Historically, the brand has stuck with powdered supplements sold directly online. Moving into canned beverages hints at retail expansion and pushes them head-to-head with established energy drink players.

According to Wikipedia, energy-drink brands are the single most prevalent food-and-beverage sponsors in global esports, accounting for more than a third of identified sponsorships a crowded arena GamerSupps is now diving deeper into.

Who Started GamerSupps? The Original Owners and Founding Vision

GamerSupps came to life in 2015 thanks to three founders: Eric Frayman, Ryan Morrison, and Ryan Garvey.

They spotted a clear opening, gamers wanted lasting energy without the sugar crashes and jitters typical of mainstream energy drinks.

Their solution became the GG formula: a powdered supplement free of sugar, with controlled caffeine sourced from non-GMO coffee beans, nootropics such as L-theanine and L-tyrosine, plus a blend of vitamins and minerals.

The powdered format was a deliberate choice, it gave consumers control over their own dosage instead of locking them into a fixed pre-mixed can.

Frayman steered the overall business strategy. Morrison led partnerships and marketing efforts, especially within esports and gaming circles. Garvey concentrated on developing the product itself.

Growth came through influencer marketing and online direct-to-consumer sales. That formula worked well enough to put GamerSupps on the map within gaming supplement communities.

By 2022 though, the company's dealings with creators and collaborators had turned into a problem, and the founders sold.

GamerSupps Ownership Journey From 2015 to the Present

The ownership narrative runs in a fairly clean line, but it's worth spelling out plainly since several online sources cloud it with inaccuracies. The three original founders led the company from 2015 through 2022.

Throughout that stretch, GamerSupps grew its audience mainly through gaming influencer partnerships and esports-adjacent marketing.

The GG range expanded its flavor catalog while the brand cultivated a recognizable identity, including its anime-inspired aesthetic and the Waifu Cup products.

Public trouble started bubbling up around 2021–2022. Reports of unpaid collaborators began appearing.

The IceRocker case received the most attention, she went public with her story, and other collaborators chimed in with their own. That kind of reputational hit cuts deep in a niche built on creator trust.

Jschlatt's acquisition in May 2022 essentially closed the chapter on the founders' involvement. The sale price was never made public.

After the deal, the brand's voice and direction took on a new shape, more creator-centric, more in tune with community.

The 2025 arrival of SMii7Y as an equity partner marks the most recent structural shift.

Table 2: GamerSupps Ownership History Timeline

Year	Event
2015	GamerSupps founded by Eric Frayman, Ryan Morrison, and Ryan Garvey
2015–2021	Company expands through influencer marketing and DTC sales
2021–2022	Non-payment allegations emerge; reputational pressure mounts
May 2022	Jschlatt acquires GamerSupps; founders depart
July 2022	First major brand collaboration launched under new ownership
2025	SMii7Y joins as equity partner and investor

GamerSupps Business Structure and Shareholder Overview

GamerSupps runs as GamerSupps LLC, a privately owned limited liability company. There's no parent business sitting above it, no publicly known venture capital funding, and no presence on any stock exchange. It's strictly a private operation.

What that translates to: no obligation to file public disclosures. Stakeholder percentages, revenue numbers, and valuation figures are entirely up to the company to share or hold back, and to date, they've shared minimal information.

That's not unusual for a business of this category and scale. Privately owned supplement companies frequently keep their financial and structural data behind closed doors.

The creator-driven framework deserves its own examination.

Rather than hiring a celebrity face or running standard ad campaigns, GamerSupps has assembled its structure around creators who also have financial ownership in the brand.

The thinking is that authentic promotion happens organically when the people doing the promoting actually own a piece of what they're promoting.

This echoes how other creator-founded businesses tackle valuation, much like wider conversations around how founder equity and brand worth blend tightly together but rarely get publicly itemized.

Practically speaking, brands working this way often discover that creator-partners deliver engaged audiences that conventional advertising struggles to reach, but the model only delivers when the creator partnerships are genuine and the product earns its place.

That's the balancing act.What stays officially under wraps: precise ownership percentages for any party, full revenue, company valuation, and identities of additional minority stakeholders beyond Jschlatt and SMii7Y.

Table 3: GamerSupps Shareholder Structure — What Is and Isn't Confirmed

Stakeholder	Ownership %	Confirmed?	Notes
Jschlatt (Jonathan Schlatt)	Not officially disclosed	Majority — Confirmed	Frequently cited near ~70% but unverified
SMii7Y (James McVinnie)	Not officially disclosed	Equity stake — Confirmed	Joined April 2025
Other creator partners	Unknown	Not confirmed	Company has acknowledged others involved
Original founders	0%	Confirmed	Fully exited in May 2022

Conclusion

GamerSupps company is owned by Jschlatt as its majority stakeholder, with SMii7Y stepping in as an equity partner in 2025.

Launched in 2015 and sold off in 2022, the brand transitioned from a conventional corporate ownership setup to a creator-driven model.

The precise ownership splits stay private and remain unconfirmed by the company itself.

Frequently Asked Questions

Is Jschlatt the CEO of GamerSupps?

Jschlatt holds majority ownership of GamerSupps, but his specific executive title hasn't been officially confirmed. Eric Frayman served as the founding CEO. Whether that role carried over after the acquisition has never been publicly addressed by the company.

What is GamerSupps' parent company?

GamerSupps functions as GamerSupps LLC. It doesn't have any publicly known parent organization and isn't a subsidiary under any larger supplement or beverage corporation.

Why did GamerSupps change ownership in 2022?

The founders sold the company during a period of reputational strain, including public claims of non-payment from creative collaborators. Jschlatt purchased the brand in May 2022.

Is SMii7Y a full co-owner or just a brand ambassador?

SMii7Y holds a confirmed equity position in GamerSupps as of April 2025. He's an investor and equity partner, not simply a paid ambassador or sponsored creator.

Who were the original founders of GamerSupps? GamerSupps was launched in 2015 by Eric Frayman, Ryan Morrison, and Ryan Garvey. All three departed the company when Jschlatt took over in May 2022.